2011 annual reportUndiz reinvents the lingerie codes
Four years after its launch, Undiz is already a leading name in the world of lingerie. Cheerful, wild, quirky, light, ironic, free from the lingerie market's traditional codes, the brand owes its success to a thoroughly thought-out positioning: low prices, constantly updated ranges, impeccable quality and a world of its own.
Everything is permitted
Creative, innovative, France's pioneering brand of ''mix and match'' has thought of everything to be able to offer customers an exclusive shopping experience. Materials, colours and models are always unexpected and daring, every mix is allowed, and the prices are attractive... To avoid a routine, a new "trendy" limited edition is available in stores every fortnight, embodied by the drawing of a fanciful muse as an illustration to outline its difference.
Simplicity, key success factor
In 2011, Undiz developed its network by building on the equation that formed the basis of its success: establishing itself at carefully selected sites, focusing on simple processes and using stores as the main advertising tool while also displaying very high quality standards for both products and stores. The organizational structure set up by Undiz allows the brand to manage large flows of items, thanks to precise management of procurement and inventories. A highly profitable business model whose efficiency is now proven, and whose constant challenge has been to update itself while maintaining an off-beat spirit, freshness and low-cost logic.
A winning model
With two collections per month, no promotions, two sales periods per year, advertising orchestrated and coordinated on social networking sites and in store, the recipe is right. In 2011, Undiz redesigned its bathing collections and reworked its range of men's underwear: both have been a hit with customers.
68 stores
(in late 2011)
15 million
visitors in 2011
Undiz sees further in 2012
Carried by its success, the company has set itself ambitious targets for 2012. In addition to new store openings in France, Undiz is entering new territories worldwide and on the web with the launch of its own e-commerce site. On this key issue, the philosophy remains the same: do everything not to be like everyone else. This is summed up by its motto, a single watchword: Shake&beUndiz!
Egériz
A unique communications territory
Every fortnight, the drawing of a new Egériz (the Undiz muse) presents an updated limited edition available in stores, on the website and on social networking sites.
