An international Group
International is one of the priorities for the Group’ business development.
The Etam Group is historically present in Western Europe through a network of branches 243 stores (158 for Etam Lingerie, 84 for 1.2.3 and 1 for Undiz) in Belgium, Germany, Luxembourg, Poland, Portugal, Spain and Switzerland. The Group also has 199 international franchises in 37 countries and 3,355 points of sales in China, spread all over the country.
A Global Group
With a wide offer in lingerie and ready-to-wear Group has significant assets: a proven expertise in retail, strong brand identity and recognition in local markets. Each brand has professionalized the declination of its brand internationally, through outreach work with its partners in different countries. Know-how in marketing and merchandising were pooled.
Lingerie boosts the international development
Very desirable in foreign markets, Etam in lingerie is the locomotive of International Development. This success owes much to a corset expertise recognized worldwide, and the quality and style maintained collection after collection.
Supported by collaboration with Natalia Vodianova, who brings consistency and glamor to the brand in the world, this growth still offers good prospects - playing the card of differentiation and an ever more just to the needs and desires of customers in each country.
In China the Group adapts its business model
Present in China since 1994, the Etam Group has developed six concepts (Etam, Etam Week End, ES, Etam Lingerie, E-Homme, E&Joy). The network has now 3,355 Chinese outlets, mainly corners in department stores. China represents over a third of the turnover of the Group.
Etam is one of the well known fashion brands in China today. The three main concepts (Etam, Etam Week End, ES) are continuing with their efforts to stand out and enhance the value of their offering, with higher quality architectural concepts drawing on the brand’s French fashion history. In addition to these three brands Etam Lifestyle has added to its Lifestyle universe, giving priority to growth in lingerie and menswear.
Otherwise, the Group is developing new stores from 300 to 500 m² in first-class shopping malls offering a first prize complementary mode, E & Joy.