For nearly a century, the Etam Group has offered women fashion tailored to their desires. Find out about more this exciting story.
In September 1915, Max Lindeman opened his first store selling stockings in the heart of Berlin, Germany. The Etam brand was born...
These modern, synthetic stockings were a success due to their popularity with women starting to go out to work. In 1924, the company moved into run-proof lingerie, which enjoyed the same success as stockings.
Opening of the first Etam store in Paris at 376, rue Saint-Honoré
Creation of ready-to-wear line Etam Prêt-à-Porter
- Launch of the 1.2.3 brand
International expansion (Spain, Italy, Middle East etc...)
Opening of the first sales outlet in China
Listing on the Second Marché of the Paris Bourse
Opening of the Cité de la Femme flagship store at 73, rue de Rivoli
- Launch of the Undiz brand
Etam and innovation
As a true forerunner in both products and retail models, the Etam Group has always placed innovation at the heart of its concerns. Overview of major innovations.
- Etam is the first lingerie retail chain in Europe
- Etam begins to use cotton in its lingerie
Etam develops what comes to be known as permanent automatic restocking, a "just-in-time" supply technique allowing for supply to be adjusted permanently to customer demand
Etam launches the first bras on hangers
Etam Lingerie is the first brand to use jersey in its nightwear
The first folded briefs are sold in a presentation box in France
- Etam creates the seamless bra