About us
Etam Ready-to-wear, fashion essentials
Etam is one of the leading brands for fashion essentials for young, urban, modern women, attracted by the key fashion trends of the season. Its development is based on three core product areas – the key fashion pieces, basic products and accessories. Its products fall into three different categories – city wear, casual chic that can be worn both during the week and at the weekend and weekend wear. Its accessories ranges are expanding in their own right, with priority positions in store and through the existing partnership with MOA. A significant proportion of stores in Europe have undergone renovation in order to allow for more stylish displays of collections and to organise how customers move through the store. Customers can now see the whole product range as they wish and, thanks to more frequent rotations, find new items on each visit. Store windows – the main means of conveying the brand image with the sales outlet itself – focus on the fashion essentials with simple, modern decor to highlight the products themselves, which can then be found easily inside the store.
Etam Lingerie, fashion and seduction
Etam has a firm anchoring in the European lingerie market and is expanding its international presence.The brand achieves excellent performance in an increasingly difficult competitive climate, with renewed store openings in France and acceleration in growth in Europe, primarily in Spain, as well as in international franchises specialy in Middle East and Russia. In all of the regions in which it operates, the Etam brand offers an extensive and attractive range of lingerie, enhanced by a new store concept designed to create an even more feminine environment.
1.2.3, a leading name in accessible upscale womenswear
The brand’s strengths are attractive store windows and interiors, constant development of selling space with regular updates of high quality products and a high level of customer service. Collections based on harmony and coordination are designed to fit in with women’s lifestyles in each segment (city living, formal wear, casual wear). Breaking with the trend of seasonal collections through more frequent rotation of its ranges, the brand offers its customers extensive and coordinated collections that can be delivered in a shorter time. Thanks to control of the supply chain, sourcing has been optimised, allowing for greater reactivity and flexibility. 1.2.3 has decided to focus its advertising strategy on image and the strong trends of its collections with upscale store windows and interiors and visual marketing based on simple silhouettes, all shown on the 1.2.3 website and in the women’s press. For the last eight years, the brand has been involved in the International Fashion and Photography Festival in Hyères, supporting talented young designers. This is a long-term commitment that has proven its merits.
Undiz reinvents lingerie!
Since August 2007, Undiz, the new trade name of the Etam Group, has been venturing into the world of lingerie with the opening of its first store in Marne La Vallée. Bold brand, novel concept, cheeky communications... but what is Undiz?
Undiz was born out of a desire to offer today's girls with lingerie for their times. Far from being a female object adorned with seductive lingerie, girls of the third millennium can take care of themselves, are independent, self-sufficient and want lingerie that matches their spirit.
Freed of traditional fashion codes, Undiz lingerie is the art of Mix & Match. Playing with fashion, expressing one's personality and imagination by mixing underwear with overwear and having the freedom to combine them in an infinite number of ways. Treating oneself often and without guilt to low-priced products that are the latest thing: that's what Undiz is!
Undiz girls are today's girls; they like fashion and like playing with it. They don't have a style, they have several styles, and they don't hesitate to go from grunge to romantic, from glamour to classic, depending on the circumstances and how they feel. Undiz wins them over with that mixture of basics and a few more contemporary products that lets them have fun without costing too much or limiting their style.
The brand also takes a novel approach by offering a mini-collection of underwear basics for men. Today's man has a freer relationship between his body and fashion, and his underwear is no longer merely functional, it is also trendy. The masculine side of Undiz adds to its innovative character, making it a brand in step with its times. For the girls, it's an opportunity to bring a little gift back to their guys. And the guys can go shopping with their girlfriends and pick up something for themselves!
