The brand’s first store opens in Berlin. It sells synthetic stockings, which prove very popular with women as they enjoy the beginnings of their liberation.
Etam successfully launches run-resistant lingerie.
The first Parisian store opens, at 376 rue Saint-Honoré.
Etam launches its clothing range.
Cotton is introduced into the lingerie ranges.
Etam invents the concept of automatic just-in-time restocking.
Etam introduces the first bras on hangers.
Etam incorporates jersey into its nightwear.
Etam launches folded briefs sold in presentation boxes.
The 1.2.3 brand is launched.
Etam creates the seamless bra.
The Group expands internationally and opens its first outlets in China.
Etam is listed on the Second Marché of the Paris Bourse.
Etam launches its online sales website.
Launch of the Undiz brand.
Opening of Europe’s largest lingerie outlet, on the rue de Rennes in Paris.
Launch of “la boîte à culottes”.
Etam launches its new “So Chic” store concept. Its new Sublimizer and Pure Fit ranges revolutionise the underwear market yet again.
Etam expands its range of stockings and tights.
Etam completes its positioning as a beauty brand with cosmetics and sportswear ranges.
Etam launches its range of cosmetics:
Push up your beauty
a new store concept
Etam celebrates 100 years
Etam Live Show, a sexy, spectacular and french style fashion show!
The group Etam decides to withdraw from Paris stock exchange