Etam
then
...
Année 1910 Année 1920 Année 1920 Année 1960 Année 1970 Année 1970 Année 1970 Année 1980 Année 1990 Année 2000 Année 2000 Année 2010 Année 2010 Année 2010 Année 2010 Année 1990 Année 2015 Année 2015 Année 2016 Année 2016
1910
1916

The brand’s first store opens in Berlin. It sells synthetic stockings, which prove very popular with women as they enjoy the beginnings of their liberation.

1920
1924

Etam successfully launches run-resistant lingerie.

1928

The first Parisian store opens, at 376 rue Saint-Honoré.

1960
1963

Etam launches its clothing range.

1964

Cotton is introduced into the lingerie ranges.

1965

Etam invents the concept of automatic just-in-time restocking.

1970

Etam introduces the first bras on hangers.

1975

Etam incorporates jersey into its nightwear.

1980
1981

Etam launches folded briefs sold in presentation boxes.

1983

The 1.2.3 brand is launched.

1985

Etam creates the seamless bra.

1990
1994

The Group expands internationally and opens its first outlets in China.

1997

Etam is listed on the Second Marché of the Paris Bourse.

2000
2001

Etam launches its online sales website.

2007

Launch of the Undiz brand.

2008

Opening of Europe’s largest lingerie outlet, on the rue de Rennes in Paris.

2010
2011

Launch of “la boîte à culottes”.

2012

Etam launches its new “So Chic” store concept. Its new Sublimizer and Pure Fit ranges revolutionise the underwear market yet again.

2013

Etam expands its range of stockings and tights.

2014

Etam completes its positioning as a beauty brand with cosmetics and sportswear ranges.

Etam launches its range of cosmetics:
Push up your beauty

2015

Undiz Machine,
a new store concept

2016

Etam celebrates 100
years

Etam Live Show, a sexy, spectacular and french style fashion show!

2017

The group Etam
decides to withdraw
from Paris stock
exchange

...
Etam
today