Etam revisits Be+, its sports collection, with the launch of 2 new lines. One dedicated to yoga and softs sports, the other, more oriented training and running. A collaboration with Le Coq Sportif was therefore ideal to complete it for an air of”French Liberté”. The result of this meeting is a unique customization of the iconic urban sport shoe Omega X.
More than 300 exclusive pieces of lingerie from the Live Show were sold at the ETAM Group headquarters for the benefit of the association Gynécologie Sans Frontières.
The entire proceeds will be donated to GSF and Etam will double the stake: for every euro spent, the brand will add one extra euro. Two stories, one mission: empowering women to be free.