Twice the number of openings in 2007. The Group has stepped up its rate of expansion, opening 183 sales outlets around the world in 2007 (67 in China). |
1.2.3 making headway in Germany. The brand meets the demands of its customers in the country’s major cities. An additional 19 sales outlets were opened during the year. |
 |
Lingerie, a hit with Russian women . Six new openings have brought the number of sales outlets in Moscow and Saint Petersburg to 23. An increasing number of Russian women have been won over by Etam lingerie. |
| Protecting the planet with Ekyog. A lingerie collection made using certified organic cotton has been developed in partnership with Ekyog, combining protection of the skin and the planet with its extremely gentle materials. Ekyog products will be added to the new maternity range in 2008. |
 |
| Etam.com doubles its sales. With new graphics enhancing the value of the brand, sales on the etam.com website increased by 2.5x. |
2 million loyal customers. More than 2 million customers now own an Etam loyalty card. Their attachment to the brand is reinforced by the quality of customer relations. |
 |
Success in out of town areas. Etam is pursuing its expansion in France by establishing its position in new out-of-town retail parks. Seven such sales outlets were opened in 2007. |
